The Great Prophet Maccy-D lays down the Law
Now this
is the commandment—the slogans and the advertisements—that Consumerism, your
God charged me to teach you to observe in the land that you are about to cross
into and occupy, so that you and your children and your children’s children may
fear Consumerism your God all the days of your life, and fall for all his sales
schemes, so that your storerooms and rubbish dumps may be full. Hear therefore,
O Global Village, and observe them diligently, so that you me be consumed, and
so that you may prosper greatly in a land flowing with cars and cash, as Capitalism,
the God of your ancestors, has promised you.
Hear, O Global Village: Consumerism
is our God, Consumerism alone. You shall love her with all your intellect, and
with all your heart, and with all your credit cards. Keep these words that I am
commanding you today in your i-Pads. Recite them to your children and talk
about them when you are at home and when you are in the car, when you lie down
and when you rise. Bind her products as a sign around your wrists, fix her logos
on your sports caps, print them on your billboards and watch them on the television
with the family
Do what is profitable and productive
in the sight of Consumerism, so that you may be instantly gratified, and so
that you may go in and exploit the good land that Capitalism swore to your
ancestors to give you, thrusting out all your competitors from before you, as
Capitalism has promised. When Capitalism your God brought about the industrial
revolution he swore to your ancestors, to James Watt, to Henry Ford, and to
Adam Smith, to give you—a land with fine, large cities that you did not build,
houses filled with all sorts of goods that you do not need, gadgets that you can’t
use, gardens and vineyards that you never see—and when you have eaten your
fill, take care that you do not forget Capitalism, who brought you out of the coal
mines, out of the house of slavery. Do not follow the gods, any of the archaic
religions who are all around you, because Consumerism your God, who is
ever-present, is a jealous God.
What tradition are we handing down? |
When your children ask you in time to
come, “What is the meaning of the decrees and the statutes and the ordinances
that Consumerism our God has commanded you?” then you shall say to your
children, “We were slaves of the church and the king, but Modernity brought us
out of the dark with rationality. Modern science displayed before our eyes
great and awesome technology to control nature and to exploit its wealth. Capitalism brought us out from there to
give us the prosperity that he promised on oath to our ancestors. If
we diligently observe this entire commandment before Consumerism our God, as he
has commanded us, we will be satisfied.”
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